About Us

Bringing together digital marketing, social media and web application development and the social sciences.

iLife Media is a digital applications and social media development project that produces our own online media outlets for knowledge, support and news on subjects we have a passion about.

The aim of each digital media outlet is to be thought leaders and knowledge transfer hubs for people also interested in these subjects to continually move the discussions forward and for those people to get involved with the conversation through our social web apps and networks.


We also on occasion provide freelance SEO, behavioural data analysis and digital marketing services and advice to businesses and charities of all sizes.

iLife Media was originally setup as insomnia marketing in 2002 by founder Sam O'Prey its freelance Behavioural SEO Analyst and Digital Marketer based in Telford. Shropshire in the UK.

Sam then went on to work in several digital and direct marketing roles with Shropshire as well as offer freelance services in SEO, Digital Marketing and Data Analytics to businesses, charities and web design agencies. Specialising and cutting his cloth in the niche of digital and direct data-driven marketing with behavioural insights.  

Sam now works full time for a world leading OEM in metrology equipment and software as a Senior AFM Sales Manager and Marketing Manager for the UK and Ireland.

Therefore this site is an active blog and advice site offering occasional support to charities and good causes we believe in. The main aim of this blog site and the others is to help people realise how they can make a positive difference in the world by embracing and learning the basics of digital marketing and behavioural insights.

In his evenings and weekends (when not socialising) Sam tries his best to fill his time with the creative pursuits, feature writing and media development of the above digital marketing projects.



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