Well finally this story is starting to unfold.
We hate to be the ones to say we told you so but..... please read our blog from June of 2017 Psychographic profiling big data and behavioural marketing communications win elections and votes
Catch up with our blog on insomniachat.com
Cambridge Analytica whistleblower tells The Guardian: 'We spent $1m harvesting millions of Facebook profiles' to sway the US election
Channel four latest to be found here