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Category: Retargeting

  1. Remarketing, Cookies and Consumer Privacy

    Posted on

    Customer Acquisition and Insight

    Through programmatic advertising you can get message and adverts in front your target demographic when you want, often for the price you want and only pay for the consumer engagement you receive.

    Once we get that customer to visit our sites and accept that cookie through remarketing we can ensure that once they have left our sites our online adverts will show in front of our potential customers when they visit other websites not related to us just because they previously spent time on our website and hence we have a second, third and fourth chance of advertising to our potential or existing customers and enticing them back to our site.

    In today’s modern digital marketing environment through the use of cookies and tracking the customers IP address the ability to obtain more and more data on our customers, who they are, what they have looked at on our sites, where they have been, what they are interested in. We can build an entire profile for every single potential customer and actual customer of our site, if we so wish and we can then guarantee our future marketing efforts will not be wasted by remarketing to them.

    As soon as the customer fills in a form on our website then all of this history from the IP address tracking can and will be assigned to that customer details and added to the CRM. We can then use this information to ensure we plan future marketing to our customers in this database around what they have looked at and been interested in our site previously. Now that we have a name and if they are a B2B customer maybe a company name we can, if we wish, find out more information about this customer through their LinkedIn profiles and other social networks and so forth.

    We can then remarket the ass off them if we so wish.

    If we gain an understanding of social psychology we can use all of this information

    We can obtain so much information about our customers but we have to ask ourselves just because we can does it mean we should?

    Cookies and Consumer Privacy

    Whilst all of the above will not be news to most if not all digital marketers it is an exciting time to be a digital marketer because we can get so close to our customers. Digital marketing is less guess work than any other form of marketing and has now become a real science.

    But just because we can doesn’t mean we should. We have to ask the ethical questions to ensure we do not run away with ourselves and what the technology can do.

    “Yes but a customer does not have to accept the cookie on our website so the very fact that they have means that they have given us permission to track their information”.

    Well yes this is a good and true point. Back in 2011 the law changed that meant that websites had to display the fact that they used cookies and customers had to accept that cookie for us to continue. But do customers really know what they are accepting?

    As digital marketers we know that the law cannot keep up with our ever changing technology driven world and more importantly most consumers do not know what they are agreeing to when they accept a cookie on a website. Dressing it up as “improving the customer’s experience” is another way of saying “we are using this information to track you and market to you in every way possible” but it is more than this.

    In my next blog we will look at what cookies are so that you as a consumer can be aware, protect yourself and actually use them for your own advantage.

  2. Awareness of Internet advertisements With Auto Responders

    Posted on

    You should definitely take special care if you click on an Internet advertisement that uses an auto responder. On certain websites believe me, these can be found. In some cases they are perfectly safe, while in other cases, they can ruin you financially if you are not aware of the fine print or specific questions they might ask.

    Unfortunately, there are too many predators and those who would love to try and steal your identity; that lurk on the Internet right along with the decent people as well. So, if you are asked for say your home address, and phone number where you can be reached, you need to consider if you really want to give this information out. Auto responders so they say are for high volume Internet advertisements as well as Internet web sites, and some of them are just fine, still others are not on the level, and only want access to your information.

    This is sad because so many people are purchasing items on the Internet today. This is a technical generation. This is partly why there are so many Internet advertisements on the Internet now. I don't understand however, the use of the auto responder for the use of the Internet advertisements we see. Its not like we don't have enough of a responsibility to keep our personal information as undisclosed as we can. And in many cases, these Internet advertisements that use the auto responders are not on a secure page, or site. This however, should send red flags up to everyone.

    Internet advertising is on the rise, and it is no wonder. Almost every home in the United States today has some kind of access to the Internet. But as for these Internet advertisements with the use of auto responders the best thing one could possibly do to preserve their information, is see if they can do a search on the Internet advertisement material and see if there's not an actual website you can go to, instead of having to use the auto responder at all. By doing this, the website may in fact, be secure and this is much better is they are asking for information wouldn't you think. There is absolutely nothing wrong with being cautious.

    And by chance, if there is nothing that comes up within your search on the Internet advertisement you were looking at which was using the auto responder it then gives you the awareness that providing your information was definitely not a good idea, and could definitely be a mistake.

    Believe it or not, its usually websites or different areas on the Internet that use the auto responders. Not the Internet advertisements and banners you will find on any specific website you are currently on. For example if you are a gaming website and an Internet advertisement comes up for clothing or household things, but yet it uses an auto responder, there's a problem somewhere. Something just doesn't fit, so remember to think about these things, when looking over Internet advertisements.