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Category: Social Science

  1. Volunteers Needed for New Study into Psychological Drivers Behind Voting

    Posted on

    Looking into why we get out and vote. What influences that decision to get up off our backsides and try to do something to change the world. As well as looking at how that decision is informed and influenced through digital and social media.

    As stated in yesterdays blog marketing companies, data science and behavioural science are all being used and we want to understand how and if they are influencing you. How and if you feel their influence and what drives you to vote and others not to.

    So we need volunteers that voted and those that didn’t so that we can draw a gap analysis on what those psychological and neurolinguistics drivers are.

    We will be conducting video interviews either in person in the UK or via Skype for those overseas. The interview should take around 30minutes depending on how much you have to say.

    Fill in the form at this web address and I will be in contact with you. Videos will only be reproduced and used with your written permission but if you do not want this and still want to take part that is fine.



  2. Marketing Segmentation or Political Segregation

    Posted on

    Is Marketing Segmentation Leading Us Dangerously close to Political Segregation?

    link has now moved to here http://psychosocialinsights.com/blog/read_175452/is-marketing-segmentation-leading-us-dangerously-close-to-segregation.html 

    New article on Psychosocialinsights.com looking at how social networks and segmenting customers can lead to segregation of political views.