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Category: behavioural marketing

  1. Tackling Information Operations, Propaganda and Dark Advertising: New Article

    Posted on

    Fake news is everywhere. Information Operations around the world are driving, distorting and manipulating social networks and narratives around the world. 

    Fake news is the label that has been given to these operations by the media and politicians. But this article shows that there is more to it than that: 

    Tackling Information Operations, Propaganda and Dark Advertising: It’s not all Fake News

    In Disinformation and Information Operations


  2. Volunteers Needed for New Study into Psychological Drivers Behind Voting

    Posted on

    Looking into why we get out and vote. What influences that decision to get up off our backsides and try to do something to change the world. As well as looking at how that decision is informed and influenced through digital and social media.

    As stated in yesterdays blog marketing companies, data science and behavioural science are all being used and we want to understand how and if they are influencing you. How and if you feel their influence and what drives you to vote and others not to.

    So we need volunteers that voted and those that didn’t so that we can draw a gap analysis on what those psychological and neurolinguistics drivers are.

    We will be conducting video interviews either in person in the UK or via Skype for those overseas. The interview should take around 30minutes depending on how much you have to say.

    Fill in the form at this web address and I will be in contact with you. Videos will only be reproduced and used with your written permission but if you do not want this and still want to take part that is fine.