In the world of digital marketing SEO is somewhat of the grandfather and some would even suggest that it is no longer as important and it once was with the onset and power of social networks and so on.
Well as an SEO guy I may be somewhat biased but I believe it is still the backbone of any digital marketing strategy. After all 70% of the traffic that clicks through Google goes through the top unpaid rankings on the first page.
So regardless of the traffic you get through social media marketing, pay per click or other sources Google is still your top source of traffic to your website, or at least it should if your website is optimised properly for search engines.
SEO has always been part art part science and part playing the game. With Google ever changing the playing field it has been all about staying one step in front of the changes. The problem has been that so many unethical black hat SEO engineers have tried to game the system too much and effectively spamming the search engine results and Google to improve user experience has had to react by updating and changing the algorithms.
With panda, penguin and hummingbird there has always been some shifting sands within the world of an SEO engineer. It has been a headache and time of stress when dealing with client’s website but it has been relatively fine for those of us who have been focused on serving the customer of the customer and not just getting search engine rankings for the sake of it.
Focusing on relevant content for the relevant keyword searches that serves the customer to get a page with the information they were looking for.
Next blog: Top tips / lessons still relevant in SEO